Third Marketing Services in Europe – The European Union ( EU ) is one of the largest and most diverse investment fund markets in the world. It offers international asset managers unparalleled opportunities to distribute their UCITS* and AIFs across multiple countries. Successfully navigating this market requires an in-depth understanding of local regulations, market trends, and a strategic approach to distribution.
We have compiled an overview for sales decision-makers who want to expand their presence in the EU and utilise partnerships to optimise their reach.
Attractiveness of the European Union Investment Fund Market
International asset managers should not miss the opportunities the EU investment fund market presents. By the end of 2024, the market will exceed total assets under management ( AUM ) in UCITS and AIFs of €15 tn. This makes the EU a prime market for managers targeting retail and institutional investors. UCITS funds, known for their stringent regulatory standards and cross-border opportunities, represent around €10 tn, while AIFs, which target more professional and institutional investors, hold approximately €5 tn.
Within the UCITS segment, equity funds are particularly significant, managing nearly €4 tn in assets, driven by the demand for diversified global equity exposure. Bond funds hold about €3 tn, appealing to conservative investors seeking stable returns. Multi-asset funds, managing approximately €2 tn, attract investors looking for balanced portfolios across asset classes. With this wide range of fund types in the EU, international managers can tailor their offerings to specific markets.
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